How to Sell Your Home in a Snowstorm—and Other Wonderful Winter Advice
We won’t lie: Selling your home in the winter is a whole different experience than during the easy, breezy summer months. Rain, snow, or other crappy weather has a way of obscuring your home’s best attributes (such as a lush lawn or amazing in-ground pool) while also highlighting its flaws (roof leaks, anyone?). Still, that doesn’t mean you should just throw in the towel until spring. Here are some Realtor®-approved tactics to pique the interest of plenty of home buyers during the winter months. Try a few to jolt your home selling out of its deep freeze.
Adjust how you spread the word
A winter home can sell, but it requires a different promotion strategy—both online and in person. Sven Andersen of The Andersen Team suggests increasing the frequency of your Facebook advertisements, targeting different groups and income ranges. He also recommends jazzing up “For Sale” signs with balloons to make them more visible (and festive) to passers-by. Make sure your Realtor has a strong, winterized marketing plan in place.
Prepare for unfortunate revelations
During winter, it’s crucial to consider what could go wrong with your home due to the elements—perhaps puddles in your lawn or a leaky roof. While the obvious solution is just to fix these problems ahead of time, if you can’t, it doesn’t mean all is lost. For instance, if grading and drainage issues are plaguing your yard, get a few quotes about how much it would cost to fix them. You can then decide with your Realtor how much of that cost you would be willing to pay during the closing process. That way, if a potential buyer points out the problems, you have a ready response to keep the momentum rolling rather than letting it grind to a halt.