BOLD Moves Real Estate

St. Patrick’s Day!

BOLD Moves Real Estate


Happy  St. Patrick’s Day!  Why exactly do we celebrate St. Patrick’s Day?  St. Patrick’s Day or the Feast of St. Patrick is a cultural and religious celebration always held on March 17th, the traditional death of St. Patrick.  Saint Patrick is the foremost, patron saint of Ireland.

Saint Patrick’s Day was made an official Christianfeast day in the early 17th century.  It is observed by the Catholic Church, the Anglican Communion, Church of Ireland, the Eastern Orthodox Church, and Lutheran Church.  It commemorates Saint Patrick and the arrival of Christianity in Ireland.  It also celebrates the culture and the heritage of the Irish in general.

The day is typically celebrated with public parades, festivals, and the wearing of green attire or shamrocks.  Christians also attend church services and the Lenten restrictions on eating and drinking are waived for the day.

There is a lot of drinking, corned beef and cabbage and “wearing of the green” to celebrate the day.

BOLD Moves Real Estate appreciates all their clients and wishes everyone a safe and Happy St. Patrick’s Day!

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New Sellers Workshop!


Come by and join Dave Garro,  home stager Laura Severino, and graphic designer as well as real estate agent Sonia Amaral for a new Seller’s Workshop!  This is a no obligation, informal, informational meeting to answer all your questions.

Buyers are not to be overlooked.  Stay tuned for Dave Garro’s Buyer’s Workshop coming soon..

Visit us at for everything real estate.


Beyond BOLD Media

Beyond BOLD Media Has Great Cards for All Your Needs!

Beyond BOLD MediaBeyond BOLD Media

Beyond BOLD Media has great, unique cards for any occasion for sale on their website.  The designers have created unique, original  cards for any occasion with new and appealing graphics.

There are many Thank You Cards which would be very helpful if you are involved in the BOLD  Day Challenge- 365 Days of Gratitude.  There are numerous inspirational  and motivational  cards.  Most are blank for you to write your handwritten message or you can contact Beyond BOLD Media and have them personalize your own cards with your distinctive Brand.

The Cards sell for $1 each.

The newest Cards are simple  with a single word printed on the front.  These include: Inspire, Grateful, Celebrate, and Solace.  They are printed on laid- 100lb. natural stock for an elegant look.  These can be used for any occasion. These cards are a higher quality and come with a matching envelope for $1.50 each.

Stay tuned, Beyond BOLD Media will be introducing some original St. Patrick Day cards as well as Mother’s Day Cards.  All the cards are designed in house by their graphic designers.

Visit them at for the whole menu of cards and other services they provide.  You won’t be disappointed.

This blog was originally posted on March 3, 2015 on

Beyond BOLD Media


Agent Rising

3 Ways Rookies Can Boost Their Client Base

Agent Rising



3 Ways Rookies Can Boost Their Client Base

At Real Estate Connect, agents offer their strategies for drumming up new business fast.

When you’re a new agent trying to build a business from scratch, it’s not easy figuring out how to build a client base. Most rookies need a few months at least to market themselves and spread the word about their business before clients start signing on. But what tactics will get you there the quickest?

Every agent has to tap into their own strengths and develop a prospecting and marketing plan that works for them. But it can be helpful to hear about how other agents developed their strategies for racking up new business. Maybe you can learn something from them.

At Real Estate Connect in New York this week, several practitioners led sessions in which they shared their secret sauces for establishing and building a client base, as well as landing deals. Here are a few of their stories.

Focusing on the Reliable Few

Anouk Nora, a sales associate with Town Residential in New York, has only had her real estate license for six months — and she’s already closed a $27 million deal. It was a commercial property that wasn’t even listed. So how did she find it and get it sold?

Before getting into real estate, Nora was a film producer, working with A-list Hollywood directors such as Martin Scorsese and Oliver Stone. A large part of her job was scouting for filming locations. “It required a lot of research and getting to know the properties in certain areas intimately,” Nora says.

She used that same mentality when looking for properties to sell. She researched properties in different areas of New York, and when she decided on an area she wanted to farm, she got up close and personal with the buildings there.

“I walked more than I ever walked in my life, looking for something to fall in love with so I could sell it,” Nora said. “Successful agents, like successful film producers, farm an area they love and get to know it intimately.”

Nora came across the property she eventually sold for $27 million while she was researching the area. She was able to get a tour of the building, which was owned by an artist. The property wasn’t listed, but she learned that the owner had been thinking about selling.

“I know a lot of people in the art world, and I immediately thought of two people I knew for whom this property would be perfect,” Nora said. She approached the two people, and both ended up making offers on the property.

Nora was successful with this transaction by targeting an audience she was already familiar with from her days working in film. She said that she doesn’t spend time mass mailing but instead is more focused about her prospecting. “I’d rather be in contact with the right type of people rather than more people,” she said.

Building a Robust Referral Network

It’s every agent’s motto: referrals, referrals, referrals. Everyone knows the importance of referral business, and for many practitioners, it’s how they get most of their new clients. But most don’t get as much referral business as Lindsay Grandquest, a sales associate with Better Homes and Gardens Real Estate in Mobile, Ala. Last year, 82 percent of her business came from referrals.

She’s developed an interesting way to stay in touch with past clients or friends and family, adding the personal touch to solicit referrals. “I don’t ever call with a sales pitch,” she says. “I just call them and say, ‘Hey, I’m about to show a home in your neighborhood, and I thought of you. How are you?’

“Now I’m probably not actually doing that, but it makes it easier to start a conversation,” Grandquest continued. “You have to find that common ground.”

At the end of the conversation, she’ll remind the person she called to point anyone they know who is buying or selling her way. For her VIP clients, she makes this kind of personal contact with them four times a month to stay top of mind.

Grandquest has developed another innovative way to get referrals. She’ll drop by her dentist’s office or her hairdresser’s salon with a small token of appreciation, such as a couple scoops of ice cream, and her business card. That way, they’ll pass on her information to their other clients and spread the word about her business.

When she gets a referral, she’ll send the referrer a “thank you” note with a $5 Starbucks gift card. “I say, ‘Thank you for believing in me and my business,’” Grandquest says. “If you do this a couple of times, it will start a momentum that is unstoppable.”

Using Reviews to Reel In More Clients

Sarah Jones, broker and co-owner of Bamboo Realty in Houston, has a business page on Yelp, and she has all of her agents ask their clients to fill out a Yelp review at closing. “That’s when the client is most motivated to fill out a review,” she says.

Review sites like Yelp are indexed much higher in online search results than many real estate company websites. Once Bamboo Realty racked up enough reviews, its company business page on Yelp started getting a lot more traffic from search engines, Jones said. In fact, Yelp is now the company’s No. 2 source of business after referrals, she added.

The extra benefit of people finding the company through Yelp is that they see Bamboo Realty’s positive reviews and are much more ready to work with its agents once they call. “Folks that find you because you have five-star reviews are far more likely to convert into a client,” Jones said.

But inevitably, you’ll get a bad review. Don’t panic, Jones said. “If you get something that’s not positive, see how you can rectify it,” she added.

Take a breather, then contact the person who reviewed you negatively. Don’t make another sales pitch; just ask what went wrong and how they felt you could improve your service. Just by doing that, the reviewer may reach out to you when they’re ready to try again.

This blog was originally published in January 2015 in Realtor Magazine

This blog was originally posted on on January 12, 2015

BOLD Moves Real Estate

Cabin Fever!

BOLD Moves Real Estate

Cabin Fever?  With all the snow and snow days and now the kids home from vacation, you can feel a little overwhelmed.  We have definitely had our share of snow and days where we feel we’ve been stuck in the house a little too much.  But take heart, Spring is not that far away and it makes sense to try and capitalize on the coziness and quiet of a snowy day.  Soon the warm weather will be here bringing with it more activity and crazy schedules.

Winter is a great time to reconnect with your kids and step back from the hectic schedules.  Kids, of course, love the snow and have a great time playing in it.  Try to take some time to spend time in the snow,  When was the last time you made a snowman or a snow fort?  This is a great time to try out snowshoeing or cross-country skiing.  Just strap them on and get out to enjoy the beauty the snowy day affords.  Just take a walk and listen to the quiet of the early evening.  Sledding with the kids is always a fun time.  Then it’s time to come in for snacks and hot chocolate.

You can also put a family movie in and spend time watching it together or take out a board game you haven’t seen in awhile.  Put away the video games and i-pads and spend some quality time together. Curling up with a good book can also be a great way to spend a snowy afternoon.

For the brave of heart, there is always crafts to do with the kids.  Buy some cheap canvases and paints and let them make a masterpiece or how about syrup and snowcones.  If you run out of ideas, simply jump on Pinterest and you won’t believe all the ideas they have

Sometimes, we fret and complain about the large quantity of snow, but it’s all part of living in New England and sometimes it’s best to simply step back and enjoy the view.  The beauty of an ordinary day should never be overlooked.

Visit us at for some great places to call home.



Real Estate Designation and Certification Courses!

BOLD Moves Real Estate


The National Association of Realtors encourages members to increase their professionalism, proficiency, marketability and income through pursuing of an officially endorsed NAR designation or certification.  Besides the many professional benefits and quality education these courses offer, many of these courses have already been approved for continuing education credits.

Here are some of the Designation Courses:  Accredited Buyer’s Representative  Designation (ABR)

Accredited Land Consultant (ALC)

Certified International Property Specialist (CIPS)

Council of Residential Specialists (CRS)

NAR’s Green Designation

Seller Representative Specialist (SRS)

Seniors Real Estate Specialist (SRES)

These are Certification Courses:

At Home With Diversity

BPO’s: The Agent’s Role in the Valuation Process

e-Pro Certification Program

Military Relocation Professional Certification (MRP)

Resort and Second-home Property Specialist (RSPS)

Short Sales and Foreclosure Resource (SFR)

These are all great courses to help you in your real estate career and many offer CEU’s

Visit learning for more information.

Visit us at for more information.

This blog was posted on January 16,2015 on

Agent Rising

New Agent Training Webinar!

Agent Rising

The Massachusetts Association of Realtors hosted a Webinar on New Agent Training with Kate Lanagan MacGregor, broker-owner of Bold Moves Real Estate, Agent Rising Real Estate School and Beyond Bold Media.

The Webinar ran Wednesday, February 11, 2015 from 10am-11am.   Over 90 people enrolled to watch the Webinar and there was great participation.  New agents as well as seasoned agents attended and found it very informative and enlightening.

The 10 Strategies to Success Highlighted in the Webinar:

Serve, Start, Systemize, Support, Stay, Strengthen, Sell, Say Thank You, Significance, and Surprise.

In 2013, Kate chaired the New Agent PAG for Massachusetts Association of Realtors and Presented on this topic at the MAR Annual Conference and Trade Show.

The Webinar is an update on those 7 Strategies to Success

In Kate’s words:

“I believe in a strategic and comprehensive approach to developing  yourself, your brand and your business.These 10 strategies ensure that your actions are with purpose, and directed toward the success you want for yourself.I cover topics from good old fashioned thank you notes to how  to use Big Data and The Internet of Things to your benefit.

I am passionate about helping enhance the professionalism of all REALTORS®, new agents in particular.

As owner and operator of  BOLD Moves Real Estate, Agent Rising Real Estate School and Training Center, and Beyond BOLD Media, I believe that owning the 3 companies acts like a ‘3 legged stool’. Sales, Education and Marketing are all important in your success, and I tie them together in my  ‘think outside the box’ way to bring you the most relevant and positive Strategies for your Sales Success.

Have you had questions about branding, time optimization, database generation and social media? We cover those in a system that is very easy to follow!

Please join me! Whether you are a new agent, an agent wanting motivation or training a new agent, I offer a fresh perspective on what success looks like!”

If you missed the Webinar, don’t despair.  You can watch it on and click on the link with archived webinars.  You can watch the whole webinar.

Make it a BOLD Day!  Questions?  Call Kate at 508-728-3648

Visit us at

This blog was originally posted on February 13, 2015 on

Agent Rising


Join Us~ New Agent Training Webinar!

AdobePhotoshopExpress_2015_02_08_05_45_18On Wednesday February 11th at 10am the Massachusetts Association of REALTORS will be hosting our very own broker/owner Kate Lanagan McGregor for a New Agent Training Webinar! You can visit to enroll. The webinar was designed to train new agents as well as those who train them! Kate will cover how to have a strategic and comprehensive approach to branding yourself, discussing everything from an old fashioned hand written note to how to best utilize the internet and “Big Data”.

Kate is passionate about helping enhance the professionalism of all REALTORS, focusing on new agents in particular. She is no stranger to new agent training, she has trained several agents and sales managers within her office as well as presenting at the annual MAR Conference.

As owner and operator of BOLD Moves Real Estate, Agent Rising Real Estate School and Training Center, and Beyond BOLD Media, Kate believes that Sales, Education and Marketing are all important in your success, and she ties them together in her ‘think outside the box’ way to bring you the most relevant and positive Strategies for your Sales Success.

Please join us this Wednesday! For any questions contact our office at 508.999.9800

Agent Rising

First Time Home Buyers!

Agent Rising

How are first-time homebuyers becoming more diverse?

  • Using data from NAR’s 2006-2014 Profile of Home Buyers and Sellers, we can examine how the demographics of first-time homebuyers have changed over the last 9 years. What do these numbers show us about the diversity of buyers, and what insight can they provide for the future?
  • The demographic characteristics of first-time buyers overall has remained consistent over the last 9 years with slight increases and decreases.

Household Composition of First-Time Buyers:

  • Since 2006 the distribution of first-time buyers’ household composition has remained predominantly married couples, making up an average of 52% of first-time buyers.
  • On average 22% of first-time buyers were single females and 12% were single males or unmarried couples.

Household ChartHousehold Graph


Median Age of First-Time Buyers:

  • The median age of first-time buyers has remained within a 3 year age gap between 30-32 years old.
  • The average median age of first-time buyers since 2006 was 31 years old.

Med Age Chart

Med Age graph



Racial and Ethnic Distribution of First-Time Buyers:

  • The racial and ethnic distribution of first-time buyers has remained predominately White/Caucasian, making up an average of 77% of first-time buyers since 2006.
  • The averages of other races and ethnicities are:
    • Black/African American: 8%
    • Hispanic/Latino: 8%
    • Asian/Pacific Islander: 7%
    • Other: 3%

Race ChartRace Graph


Country of Birth of First-Time Buyers:

  • Since 2006 the number of first-time buyers who were born in the U.S. has increased and then decreased settling back to 86% in 2014, the same as in 2006.
  • On average 87% of first-time buyers were born in the U.S. and 13% were born outside of the U.S.

COB Chart

COB Graph


Primary Language Spoken by First-Time Buyers:

  • Over the last 9 years, English has remained the primary language of first-time buyers.
  • On average 7% of first-time buyers spoke other languages, while 93% spoke primarily English.

PL ChartPL Graph


The Future of First-Time Buyers:

  • While the demographics of first-time buyers over the last 9 years have not necessarily seen great changes, there is still the outlook for the future.
  • William Frey, of the Brookings Institution, recently published the book “Diversity Explosion” which looks at the demographic future of America.
  • Frey expounds that America is becoming a country with no racial majority, with a dramatic growth of young minority populations expected.
  • Frey predicts that sometime after 2040 there will be no racial majority; this would ultimately change the demographics of the first-time homebuyers moving towards greater diversity.

This blog was posted  on February 3, 2015 on

BOLD Moves Real Estate

The Power of Home Staging!


Does Staging a Home make a difference in how much someone is willing to pay for a home and how fast it sells?   The National Associatihome.-the-nicest-word-there-is-195x300on of Realtors conducted a Home Staging Profile to see the impact on home sales.

The average amount spent of Staging is $675.

Who usually pays for the Home Staging?   Seller’s agent may offer the service  62% of the time.  Seller may pay before lising in 39% of the time.  Only 10% will have seller pay after home is sold and  3% say the seller’s agent’s firm pays for the Home Staging.

What rooms should be staged?   The number one staged room is usually the Living Room.  Most of the time this is the first room the buyers will see and try to picture their furniture in.  Number 2 is the Kitchen.  Another important room to buyers.  The rest of the rooms follow:  Number 3 is Master Bedroom, Number 4 is the Dining Room, Number 5 is the Bathroom, Number 6 is the Children’s Bedroom, and the last is the Guest Bedroom.

Most Realtors say Buyers are willing to offer more money for a Staged Home as opposed to a similar Non-Staged Home.  The statistics show that 32% feel Staging brings in 1-5% higher offer, 16% thought it brought an increase of 6-10%, 3% thought it brought increase of 11-15%, 1% claim no impact, 1% thought increase of 16-20%, 20% were unsure, and 1% thought it created a negative impact.

Overall, 96% of buyer’s agents say that staging has an affect on some buyers’ view of the home.  Home Staging makes it easier to visualize the property as a future home.  More buyers were willing to walk through a Staged  home viewed online. There was a  positive impact value of a home decorated to buyer’s tastes.  Staging also  makse buyers more aware of home features.  A Staged house will always look more warm and cozy than an empty house.

Stay tuned for more Staging tips.  Visit us at 

This blog was originally posted on on January 28, 2015