This week, there will be a series of Blog Posts identifying each of our “beyond full service” opportunities for our clients. Today. Let’s talk about Bold Distinctive. Bold Distinctive was created for the higher end property. For your home to be considered for a Bold Distinctive home, the property would need a score of 10 on a list of criteria. The criteria includes market value, location, condition, upgrades, curb appeal, uniqueness,and more. The benefit of being a Distinctive home is that your listing receives additional services.
“We get paid for bringing value to the marketplace. It takes time to bring value to the marketplace, but we get paid for the value, not the time.” Jim Rohn
The additional values that are received include a personalized website. Our listing on 12 Cromesett Point in Wareham has the website: http://buzzardsbaywaterfront homes.com. On this website, Realtor Tracey Lee has been adding video tours through the many parts of this waterfront home in Wareham. This website will also contain local information, tide charts, etc. The idea is to be maximized when someone is searching on the internet to find this home. This home will be in the forefront of the search.
We acknowledge that 90% of consumers start their search on the internet, and so we have formed BOLDWeB, a specialized training program that brings BOLD MOVeS, and our listings to the top of the search.
We also know the value of the personal touch. Personalize notes have been the cornerstone of our business. The “Just Listed” personalized cards that we send out for all listings are generally 5×7 personalize cards with photos of the property. For the Bold Distinctive, it is a 3 panel card with photos sent out from sendoutcards.com. Our communications are beautiful and professional looking.
We offer a Professional Staging Consultation from a certified Home Stager, Christal Lanagan of Christal Clear Home Staging. Later this week, she will be our featured guest for a blog post. We recently affiliated with a professional photographer, Anne Robertson. We continue to go BEYOND FULL SERVICE for all of our listings, bringing value to you and the marketplace.